Influencer Camilo Ochoa, “El Alucín,” Murdered in Morelos

Influencer Camilo Ochoa murdered in Morelos
Tied to Los Chapitos faction
Investigation ongoing, no arrests

According to Milenio, the worlds of digital entertainment and organized crime collided once again with the murder of Camilo Ochoa, better known as El Alucín. Ochoa had been repeatedly identified as a presumed former leader of Los Chapitos, a faction of the Sinaloa Cartel.

The killing occurred Sunday afternoon in the Lomas de Cuernavaca neighborhood of Temixco, Morelos.

Relatives reported hearing gunfire around 5:00 p.m. and later found Ochoa’s body in the bathroom of a house, with multiple bullet wounds.

Paramedics confirmed his death, and the Morelos State Attorney General’s Office secured the crime scene to begin investigations.

The Attack

#BREAKING They have murdered another of the influencers named in a flyer as part of Los Chapitos.
#CamiloOchoa was gunned down inside his home in Temixco, Morelos.
On Adela he had confirmed that “El Mini Lic” had requested “the favor” of having him killed.🤯👇🏻pic.twitter.com/mxW113H4rf pic.twitter.com/pmXwdOmVsT

— Accion Civil Mexicana (@AccionCivilMX) August 17, 2025

Authorities said that a hooded man, wearing a gray sweatshirt and jeans, burst into the home and opened fire on the influencer before fleeing in a white Chevrolet vehicle.

So far, no arrests have been reported, nor has it been specified whether the attack was directly related to the accusations against him over alleged ties to drug trafficking.

Camilo Ochoa, 42, rose to prominence on social media with livestreams and podcasts in which he recounted experiences linked to the world of drug trafficking.

On his channel “Soy Camilo Ochoa,” he had more than 348,000 subscribers and was followed by thousands of internet users drawn to his direct style and confessions about his past as a Sinaloa Cartel plaza boss in Mazatlán until 2014.

Camilo Ochoa murdered and his background

In media appearances he said he had worked as a hitman, survived assassination attempts, and was even kidnapped by Los Zetas in 2004 in Nuevo Laredo, Tamaulipas.

The influencer also spent seven years in prison and said that someone close to him orchestrated one of his kidnappings, an event that profoundly marked his life.

In interviews with journalists such as Adela Micha and creators like Gusgri, he confessed to being the son of Arnoldo de la Rocha, founder of the Pollo Loco chain, and acknowledged moving between organized crime and public life as a digital figure.

Despite his violent past, his narrative style made him a controversial but widely followed voice—one that described itself as a witness to the inner workings of drug trafficking in Mexico.

Flyers, threats, and the violent context

🔴🚨 Influencer Camilo Ochoa is murdered in Temixco, Morelos

👉 The young man from Sinaloa was shot at his home and found dead in the bathroom.
👉 At the beginning of the year he was linked to Los Chapitos in flyers.

📃RRSS#Morelos #Seguridad #Sinaloa pic.twitter.com/BVp0a5DmPi

— Ultra Noticias EdoMex (@ultranoticiasfm) August 17, 2025

The murder of Camilo Ochoa comes amid a climate of violence directed at influencers and musicians connected to Sinaloa.

At the start of 2025, his name and face appeared on flyers dropped from a plane over Culiacán, identifying him as a financial collaborator of Los Chapitos, alongside figures such as Markitos Toys and singer Peso Pluma.

Those pamphlets accused the named individuals of being money launderers and front men—financiers of the Sinaloa Cartel faction led by Iván Archivaldo Guzmán, son of Joaquín “El Chapo” Guzmán.

The document urged the public to stop consuming their content and warned that these people “were not innocent.”

Wave of killings targeting creators

Since the flyers appeared, six of the 25 people named have been killed, including Gael Castro Cárdenas, brother of Markitos Toys, who was attacked in March in Ensenada, Baja California.

Aware of the risk, Ochoa went so far as to say he lived under constant threat and could not switch to lighter content like travel or lifestyle because his safety was at stake.

“Going out to eat at a restaurant, even if you’re in another city, is dangerous,” he said in one of his videos after other content creators were killed.

The case of Camilo Ochoa is not isolated but part of a wave of attacks that have claimed the lives of content creators linked directly or indirectly to drug trafficking.

Influencer Camilo Ochoa murdered and the official response

Ochoa himself had warned on his broadcasts that internal conflict among Sinaloa Cartel factions lay behind the attacks.

He specifically mentioned that the group “La Mayiza,” led by Ismael Zambada Sicairos, “El Mayito Flaco,” was promoting a violent campaign against those identified with Los Chapitos.

In that context, he reported that several influencers had closed their social media accounts, left the state, or were living under constant threats.

The Morelos Prosecutor’s Office said it is working in coordination with state and federal authorities to follow up on the case, although there are still no arrests or clarity about who ordered the crime.